Melodic bass DJ and Producer, Sabai, had just gone through a visual identity rebrand, and this North American tour was the first time it was revealed to fans. The Sabai brand is a vibrant symbol of metamorphosis told through emotional art, visually and sonically. As the Lead Designer of this tour's visual identity, I collaborated with animators and illustrators to develop new visuals that include tour posters, social assets, merchandise designs, and tour visuals, ensuring cohesiveness and adherence to the Sabai brand.
My Role: Lead Designer, Graphic Designer, Motion Designer
The visual identity of this tour was kickstarted by these original illustrations by Sabai's Creative and the project's Art Director, Daniel Jung. My role was to take these themes and communicate them throughout the deliverables of the tour.
Tour Visuals animated by Motion and VFX Artist, Byke
Additional tour visuals illustrated by Kai Desnoyers (kdboiart)
Illustrated by Kai Desnoyers (kdboiart)
