A curated collection of digital promo assets for Monstercat's diverse range of artists. These assets include emails, social posts, DSP ads, and one-off campaigns. The goals were to promote new releases, create audience engagement on social media, and increase click rates. My role was creating designs and communicating info about the release provided by artists and Monstercat's teams. The challenge was to do so in a way that balances the artist's brand identity but also Monstercat's brand voice
My Role: Design, Art Direction