Monstercat hosted a virtual gameshow for fans for their 11th anniversary. 11 challenges were announced on social media over the week leading up to Monstercat’s birthday, where winners were announced on the Twitch livestream.
This campaign was a collaborative effort between the marketing, live programming, and design teams at Monstercat. As the lead designer, I worked with each group to determine how this gameshow would visually look in a way that meets each team’s needs that still carried Monstercat’s brand tone; Turn each team’s strategy visual but make it ✨gameshow✨.
Deliverables included social banners, social assets (static and animated), email design, video overlays, livestream graphics, and 3D character integration of our brand mascot.
My Role: Art Direction, Lead Design, Graphic Design, Motion, 3D Character Integration
Campaign Email, Challenge Prompts for social media
Call of the Wild Podcast Cover - 11 Year Anniversary edition
Campaign Launch - Social Assets
Countdown Assets for social media
Livestream Announcement - Social Asset
"Thanks for Playing" - Social Asset
Livestream Cut Screen #1 (BRB)
Livestream Cut Screen #2 (Coming Up Next)
Livestream Cut Screen #3 (Starting Soon)
Livestream Cut Screen #4 (Thanks for Watching)
