It's hard to be a rebel without a squad.
Monstercat has teamed up with artist, Cycy Berlin, to illustrate some bad-ass re-imaginings of their brand mascot. The result is a visual brand and campaign that connects each character and apparel piece with a cohesive identity to engage with fans.
For almost a year, Monstercat took a break from releasing new merch. Fans have been hungry for something new. With the company's rebrand kicking off the new year, this was their second merch release.
My Role: Lead Designer, Concepts, Design, Motion, Art Direction
Pre-Launch Website Banner
Launch Website Banner
GIF for Launch Email
Campaign Pre-Launch Teaser
Campaign Launch Ad 1
Campaign Launch Ad 2
