Sometimes, all we need is that one person that believes in us.
Big Brothers Big Sisters is a non-profit group that has created a specialized mentorship program where troubled youth are matched with caring volunteer mentors who can be that one person.
#BecauseOfYou is a three-part campaign set to inspire post-secondary students to mentor and give back to the next generation.
“Take a Tip, Leave a Tip” Wall | Experiential
A wall of sticky notes set up at various university and college campuses. Students will take a sticky note with a piece of advice already written on it and are encouraged to write back their own personal advice on another blank sticky note on the wall.
Instagram Story Filter | Social media
The most common reason volunteers learn of Big Brothers Big Sisters’ mentorship program is word of mouth. Our target audience’s primary method of communication is through social media, specifically, Instagram.
The #BecauseOfYou Instagram Story filter allows students from the “Take a Tip Leave a Tip” experience to share their takeaway advice online while automatically including the #BecauseOfYou hashtag.
It turns the experiential campaign digital.
The #BecauseOfYou Instagram Story filter allows students from the “Take a Tip Leave a Tip” experience to share their takeaway advice online while automatically including the #BecauseOfYou hashtag.
It turns the experiential campaign digital.
#BecauseOfYou Instagram Story Ad | video
A 15-second video ad for Instagram stories to summarize and give a human tone to the campaign's message. Using a collage of personal, casual, and candid clips inspired by our target audience’s description of what it means to have grown into who they are today with the help of a mentor.
"We all owe our success to that one person who believed in us when no one else did."
